Some of you may see that old saw above and say, ‘Hogwash.’
Funeral service has changed so much and so quickly that even a UL-listed Crystal Ball couldn’t have predicted that in 2024, there would be a 60% cremation disposition rate in the Bible Belt of our country.
The signs were all there, but perhaps we didn’t take the time to read them carefully or actually believe what they said. Price advertising focused only on the funeral home’s minimum product and service offerings. Staff members should have helpful information available for a family about what is possible with selecting cremation, but too many only referenced costs.
Consider learning from other industries and professionals who have successfully transitioned without financial loss or business closure. For instance, musical DJs are now being hired for family events instead of live bands. Even the Pottery Barn has shown that their floral vases can serve as urns for cremated remains.
Old-line traditional church members who always selected an 18-gauge casket and stainless steel vault but now select cremation with no service are indeed growing.
Take a moment to assess your local community. Are there any changes that could potentially threaten your business operations? Identifying these threats early can help you develop a proactive strategy to counter them.
Instead of adopting a negative mindset and thinking it’s all over for your career, business, or future, take a moment to reflect on the past. Look at how your grandfather faced and overcame the challenges of his time—you might just find the inspiration and strength you need to move forward.